The shop exudes an elegant setting, yet the atmosphere is relaxed and welcoming. Offering a premium selection of silver jewelry along with a variety of fashionable jewelry. Nearly 30 designer brands, updating the brand library constantly. There are new SKUs every week, and each SKU is no more than 5 items, so that consumers have a uniqueness.
The company values their long standing relationships with their employee, customers and suppliers. Current owners are only lightly involved in the business. A more involved owner should be able to increase sales and profits.
The jewelry is recommended by more than 100 popular Asian celebrities, and the recommended styles are synchronized with hot TV shows and fashion magazines. It has established social media dominated by Instagram and TikTok, and strong social media network with KOLs, influencers, celebrities, bloggers, radio DJs, TV hosts, actors and singers in Malaysia.
The business is available online and offline stores. Online stores have been opened including official website, Shopee, Lazada and Tiktok shop. Offline store is open in Sunway Pyramid. All advanced warehouse system, financial system manages online and offline are in place.
The growth prospects for this business are excellent. To have franchisee in various iconic malls and penetrate into Southeast Asian Market. Setup online store on Shopify and Amazon to expand overseas market. More aggressive digital marketing will easily grow the business. We will consider staying on as a consultant for smooth transition.